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Social Media · CampaignCompleted
Willi Post
A campaign system for Willi Post — a set of social-first layouts and post templates that scale across formats while keeping a consistent visual voice.
Role
Visual Designer
Duration
Ongoing
Tools
FigmaPhotoshopIllustrator
Tech
Social
01
Project Overview
A scalable social campaign system with reusable post templates.
02
Problem Statement
Inconsistent post visuals were diluting the brand's voice on social.
03
Solution
A template kit with locked typography and flexible color/photography slots.
04
Typography
Bold display headlines paired with restrained body type.
05
Color Palette
Punchy brand palette with controlled accent usage.
06
Feature Highlights
Post templates · Carousel layouts · Story formats · Campaign system.
07
Final Results
Faster post production with a noticeably tighter visual voice.
UI Gallery
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